Carter Center Expands Global Inform Women, Transform Lives Campaign to 13 New Cities

ATLANTA (Sept. 29, 2025) — The Carter Center has selected 13 new cities around the world to join the Inform Women, Transform Lives campaign, a global effort to ensure that women can access life-changing municipal services and thrive in their communities.

The new cities are: Abuja, Nigeria; Cardiff, Wales; Guadalajara, Mexico; Karachi, Pakistan; Kingston, Jamaica; Kisumu County, Kenya; Liverpool, England; Medellín, Colombia; Recife, Brazil; Rosario, Argentina; Tangier, Morocco; Toronto, Canada; and Tulsa, Oklahoma. 

These additional locations bring the campaign up to 48 metropolitan cities across five continents, reaching more than 265 million people.

“I continue to be inspired by these cities and their commitment to improving the lives of their community members,” said Paige Alexander, Carter Center CEO. “Through our first 35 cities, the Inform Women, Transform Lives campaign has demonstrated that when women are informed about access to services, communities are strengthened. Whether it’s economic empowerment or domestic violence prevention, these campaigns truly make a difference in women’s lives, and we are delighted to add 13 new cities to this remarkable cohort.”

Since 2021, the Inform Women, Transform Livescampaign has worked to enhance awareness of women’s right to information, increase the number of women accessing information about municipal and social services in participating cities, and support local governments in reaching women with meaningful information. 

The campaign includes traditional and social media marketing materials, programming for both government agencies and citizen groups, public art installations, and resources for sharing experiences and lessons learned within the community of practice. Cities in the campaign select a service to amplify, resulting in major impacts, such as a 200% increase in use of free health services in Guatemala City, provision of over $250,000 in small loans to women’s groups in Kampala, and more than 100,000 downloads of an app through which women in Glasgow can learn more about gender-based violence and where to go for services.

City governments applied to be part of this campaign, and the finalists were selected based on their commitment to transparency and gender equity. For more information about the campaign, including highlights from other cohorts of cities and the Carter Center’s efforts to help women access information, visit informwomen.org. 

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Contact: In Atlanta, media@cartercenter.org